Struggling to Rank on Google? Here’s Why!
Are you frustrated that your website isn’t appearing on Google’s first page? You’re not alone. Many businesses face this challenge due to poor SEO, slow website speed, or a lack of high-quality backlinks.
The good news? You can fix it! In this guide, we’ll walk you through proven strategies to improve your website ranking. Whether you’re a business owner, blogger, or eCommerce entrepreneur, these actionable SEO tips will help you climb the search results and attract more visitors.
Let’s get started!
External Source: Want to understand how Google ranks websites? Read Google’s Search Engine Optimization Guide.
1. Optimize for the Right Keywords
What’s the Issue?
If your website isn’t ranking, you may be targeting the wrong keywords. Choosing broad or highly competitive terms makes it difficult to rank, leaving your site invisible to potential customers.
How to Fix It:
Use long-tail keywords (e.g., “best SEO tips for ranking higher” instead of “SEO tips”).
Optimize your title tags, meta descriptions, headings, and image alt text with relevant keywords.
Avoid keyword stuffing, as it can lead to Google penalties.
Pro Tip: Need professional keyword research? Check out our SEO Services.
2. Improve Website Speed & Core Web Vitals
Why It Matters:
A slow website hurts user experience and lowers your ranking. If your pages take too long to load, visitors will leave—leading to higher bounce rates.
How to Fix It:
Compress images using TinyPNG or WebP format.
Use a Content Delivery Network (CDN) for faster content delivery.
Minimize JavaScript, CSS, and unnecessary plugins.
Pro Tip: Boost your website speed with our Website Speed Optimization service.
External Source: Check your website speed with Google PageSpeed Insights.
3. Strengthen On-Page SEO
Why Your Website is Struggling:
If your meta tags, headings, and internal links aren’t properly optimized, Google won’t understand your content.
How to Fix It:
Write compelling meta titles and descriptions with target keywords.
Use structured H1, H2, and H3 headings to improve readability.
Add internal links to relevant content for better site structure.
Pro Tip: Need an SEO-friendly website? Explore our WordPress Website Design service.
4. Build High-Quality Backlinks
Why Backlinks Matter:
Without backlinks from trusted websites, Google sees your site as less authoritative. This lowers your chances of ranking high in search results.
How to Improve Website Ranking with Backlinks:
Publish guest posts on high-authority websites.
Get listed in business directories and local listings.
Create shareable content that naturally attracts backlinks.
Pro Tip: Get high-quality backlinks with our SEO Services.
5. Optimize Google My Business for Local SEO
Common Mistake:
If you’re a local business but haven’t optimized your Google My Business (GMB) profile, you’re missing out on potential customers.
How to Fix It:
Claim and optimize your Google My Business listing.
Add your business name, address, phone number (NAP), and website.
Encourage customers to leave positive reviews to boost credibility.
Pro Tip: Get listed on Google with our Google Business Listing service.
6. Improve Mobile-Friendliness
Why Mobile SEO is Crucial:
Over 60% of Google searches come from mobile devices. If your site isn’t mobile-friendly, Google will rank it lower.
How to Fix It:
Use a responsive website design that adapts to all screen sizes.
Improve mobile page speed and optimize the user experience (UI/UX).
Pro Tip: Upgrade your website’s UI/UX with our UI/UX Design service.
External Source: Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test.
7. Fix Duplicate Content Issues
Why It’s a Problem:
Google penalizes duplicate content, which can push your rankings down. If the same content appears on multiple pages, it confuses search engines.
How to Fix It:
Use original, high-quality content instead of copying from other websites.
Add canonical tags to avoid duplicate content issues.
Regularly update and refresh old blog posts.
Pro Tip: Get fresh, SEO-optimized content with our SEO Services.
8. Secure Your Website with HTTPS
Why HTTPS Matters:
Google prioritizes secure websites in search rankings. If your site is still using HTTP, visitors may see a “Not Secure” warning.
How to Fix It:
Install an SSL certificate to secure your website.
Ensure all pages are fully HTTPS-secured.
Pro Tip: Protect your site with our WordPress Malware Removal service.
Final Thoughts: How to Improve Website Ranking on Google
Want to rank higher on Google? Follow these SEO best practices:
Optimize your keywords
Speed up your website
Fix on-page SEO issues
Build high-quality backlinks
Improve mobile-friendliness and local search
SEO takes time, but the right strategies will drive long-term success.
Need expert SEO help? Dhyanvi Technologies offers professional SEO, website optimization, and digital marketing solutions to help you rank higher and generate more leads!
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